Steam is a global platform offering games, forum discussions, broadcast platform, and more.
That said, it doesn’t have a dedicated ‘Bundles’ page. The only bundles you’ll find are publisher-specific, like series collections or anthologies.
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Bundles boost title visibility and attract more customers by offering great savings, making them a win-win for both creators and gamers
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Bundles give smaller studios a chance to shine, increasing their visibility and reaching new audience
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Bundles gives players the satisfaction of beating high MSRP’s (Manufacturer’s Suggested Retail Price)
- How do we intergrade bundles while still feeling like a Steam experience?
- How will we differ from our competition?
- How do we decide which games to showcase in our launch of bundles?
The Competition: Fanatical
Fanatical operates in over 200 countries and attracts more than 1 million visitors per month
Persona: Tissaia
Persona
Click on Tissaia for her full Persona!
Pain Points
- I want to have the option of buying multiple games for less
- I want to see Steam promote bundles because I often find myself forgetting games I want to purchase
- I want to be able to customize the games I want to buy together
Mood Board
I built this mood board using Steam’s existing color palette, enhancing it with gradients for a fresh, dynamic feel. I chose to feature the green more prominently to introduce a lighter, more inviting touch to the overall design
Lo, Mid, Hi-Fi Prototypes
Lo-Fi
Every idea begins with a thought. Steam’s bundle experience is no different. Early development begins with basic sketches. Click on the image to see the full Figma file
Mid-Fi
Click on the image to see the full Mid-Fi Figma file
Hi-Fi
Click on the image to see the full Hi-Fi prototype
Click below to explore the style guide, UI prototype and all assets
Project Overview Video
Checkout this amazing AI generated podcast on Steam Bundles!