Steam Bundles Project

Steam is a global platform offering games, forum discussions, broadcast platform, and more

That said, it doesn’t have a dedicated ‘Bundles’ page. the only bundles you’ll find are publisher-specific, like a series collection or anthologies

Bundles boost title visibility and attract more customers by offering great savings, making it a win-win strategy
Bundles give smaller studios/titles a chance to be in the spotlight. This increases visibility and allows gamers to discover titles
Bundles gives players the ability to stretch their dollar effectively through a ‘buy more save more’ model

How do we intergrade bundles while still feeling like a Steam experience?

How will we differ from our competition?

How do we decide which games to showcase in our launch of bundles?

The Competition: Fanatical

Fanatical has sold more than

Million Game Keys

The majority of those keys come from bundle sales

Fanatical operates in over 200 countries and attracts more than 1 million visitors per month

Fanatical’s sales volume enables lower prices without losing profits, giving buyers more value

Fanatical offers over 10K games, approximately 6K of those are discounted.

Persona: Tissaia

Persona

Click on Tissaia for her full Persona

Pain Points

I want to have the option of buying multiple games for less

I want to see Steam promote bundles because I often find myself forgetting games I want to purchase

I want to be able to customize the games I want to buy together

Mood Board

This mood board was created using Steam’s existing color palette. Green and light blue is featured more prominently to introduce a lighter, more inviting touch to the overall design

Lo, Mid, Hi-Fi Prototypes

Lo-Fi

Every idea begins with a thought. Steam’s bundle experience is no different. Early development begins with basic sketches. Click on the image to see the full Figma file